OVERVIEW
OpenAI released ChatGPT in Nov 30, 2022 (33 days ago), an AI software that excels at generating written technical or creative content, such as code, articles, ad copy, youtube video scripts, marketing plans, etc. There has been much exploration into the capabilities and practical applications of this AI given the limit of the quality and accuracy of its output.
Additionally, there’s a whole marketplace of apps that integrate ChatGPT with commonly used productivity software, making this AI more accessible and available.
PURPOSE
Accelerate business by taking advantage of Chat GPT’s capabilities:
Ability to convert natural language to code
Content Generation to help generate and rephrase headlines
Research and content curation for video scripts or articles
Fast response time for customer inquiries on email
Customer engagement on social media
SCOPE
Identify repetitive, manual tasks to automate or accelerate and add guardrails for quality and consistency.
Identify important tasks that can be amplified with ChatGPT’s increased output and productivity
Establish sustainable ways to integrate ChatGPT into our workflow where appropriate.
Report on time saved per team as a direct result of this effort.
PREREQUISITES
In any organization, management needs to understand the workflows of various teams in order to identify opportunities for automation and acceleration.
POTENTIAL USE CASES
Engineers
Create a useful template or starting point for code
Explain a piece of code in natural language
Debug code
Content Production
Interview: Prepare interview questions
Writing: Writing headlines, video titles, video channel descriptions, video descriptions.
Editing: Editing for AP style
Marketing
Audit a website’s SEO
Identifying valuable tactics to improve a website’s SEO
Conduct keyword research
Content Plan for the website
Ideation: generate 10 high quality blog ideas for ….. [insert topic]
Copywriting: generate 10 titles for the blog post
Generate metadata
Generate HTML hreflangs tags for two versions of the same webpage
Content Writing: Chat GPT can write articles but this is not recommended for commercial purposes. Marketing professionals rate the quality of work produced by Chat GPT as passable but not good.
“Generate 10 subject lines for an email about …..”
Generate a personalized emails for a customer
Create call to actions
Create sample ad copy that can be used as inspiration or a starting point.
Landing page and website copywriting
Search
Search ad copywriting
Keyword extractor
Keyword research and generator
Social media
Social media ad copywriting
Owned social media post copywriting and caption ideas
Customer Support
Generate call to actions
General purpose
Writing
Writing and responding to emails (via Chat GPT Writer chrome extension)
Research & Knowledge gathering
Research about any topic
Explain complex concept
Summarize a lengthy article
HELPFUL EXTENSIONS AND INTERESTING LINKS
ChatGPT Chrome Extension: makes ChatGPT available in the chrome bar
ChatPT Writer Chrome Extension: Use ChatGPT to respond to emails
Excel (Open AI Tabulate): OpenAI integration into Excel
SheetAI App: Use ChatAPI in Google Sheets
Paraphrase it!: Demonstrates paraphrasing sentences in Google Docs
Quillbot: AI that can paraphrase or rephrase text
Tome: AI-generated presentations
Luna - ChatGPT for Chrome Search: Start ChatGPT interaction from Search or highlighting any text
Github Copilot: uses OpenAI Codex instead of GPT-3 to act as an AI pair programmer
Compose.ai: cut writing time by 40% with autocomplete
ChatGPT in VSCode: Allows usage within VSCode
Summarize: Summarize any article
GPT-3 DEMO: Marketplace of GPT-3 Apps
RISKS
The responses from ChatGPT are NOT 100% accurate due to errors in the AI model and its lack of data after September 2021. It cannot and should not be used for any topics that occurred after that period. Use ChatGPT skeptically and lightly as much of this technology is new.